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LAST CHANCE: Registrations close today for Breakfast Club with Facebook and FA

By 16th February 2021 No Comments

Today is your last chance to register your place on the Broadcast Sport Breakfast Club on Wednesday 17 February.


The second Broadcast Sport Virtual Breakfast Club takes place tomorrow live on the event platform Hopin. The focus of the Breakfast Club is sports on social media. Facebook’s Anna Chanduvi joins us for the first session to talk about how Facebook works with sports federations, clubs and athletes to maximise their reach and opportunities using the platform.

The second session is with the FA and its esports agency Digital Sports Management, to talk about the way they produce content on social around the tournament to select the England eLions team.

You can register for your free place at the event by CLICKING HERE. Registrations close at 2pm today.

For more details on each session, see below.

Panel 1: Sports on social: how Facebook supports sports publishers in 2021 and beyond

Speaker: Anna Chanduvi, lead, sports media partnerships EMEA, Facebook

In this fireside chat, Broadcast Sport talks with Facebook’s Anna Chanduvi to understand how the social media giant is connecting teams to fans; how it is bringing in new types of content and sporting experiences, including virtual stadiums and virtual sporting events; and more broadly how the sports broadcasting industry is being seen as a prime opportunity for Facebook. The discussion will also focus on how Facebook aims to service the sports production and broadcasting community going forward.

Panel 2: How The FA is pioneering esports entertainment with its eLions initiative


  • Damien Cullen, senior content innovations manager, The FA
  • Jennifer Davidson, senior partnerships manager, Digital Sports Management

The FA recently hosted two ambitious five-hour live streams on Twitch and Facebook (on Thursday 11 and Friday 12 February 2021) to create a spectacle around the process of selecting the England eLions team. The live FIFA 21 esports tournament saw 16 players whittled down to the final four, who will now represent England for the coming year. The FA worked on the project with esports agency Digital Sports Management. Both join Broadcast Sport editor Jake Bickerton to talk about how they created a high-end show for the event, and how they utilised different social media channels to maximise the reach and audience engagement in the live streams.

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