Nascar adds LiveLike interactive audience experience

By 9th February 2021 No Comments

Features including polls, predictions, a cheer meter, emoji sliders, and alerts will be available

Livelike's Nascar pollingNascar has added interactive audience engagement features to its app for the 2021 season.

The organisation is working with LiveLike to provide interactive features such as polls, predictions, a cheer meter, emoji sliders, and alerts through the live sections of its mobile app.

The season begins with the Daytona 500 on 14 February, and fans will be able to use the features from this weekend and throughout the campaign. You can check ou how they will look below.

LiveLike being used in the Nascar appLiveLike have partnered with the likes of Turner Sports for the NBA Playoffs, Sky Sports for the Premier League, and Canal+ in the past to create watch party experiences and other interactive features.

Nascar has been pushing innovations since the onset of the Covid-19 pandemic. It has made use of Facebook’s live-streaming app Venue to enhance fan engagement, and Fox picked up the Nascar esports series that replaced the normal season for part of last year.

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