BroadcastLive SportOTTProductionTech Innovation

Sports clubs offered all-in-one service to create their own TV channel

By 22nd January 2021 No Comments

The service, created by systems integrator CJP Broadcast, offers sports clubs the opportunity to generate revenue through live streaming matches.

Live production specialist and systems integrator CJP Broadcast has launched a service to enable sports clubs to launch their own television channel, “quickly, easily and affordably”.

The StreamSmart+ service is a “complete glass-to-glass solution, including latest-generation equipment, fully focused operational training and all relevant supporting services,” says CJP Broadcast MD Chris Phillips.

“Live streaming allows clubs to televise entire matches including supporting titles, subtitles, close-ups, action replays, slow-motion, ad-insertion, sponsor logos, visual effects plus live sound, commentary and supporting news,” he adds.

Philips says the live production hardware provided is compact and transportable, easy to install onsite and controllable via an intuitive touchscreen.

Optional elements include manual or robotic cameras, ruggedised and portable live production and virtual reality graphics.

Philips believes that StreamSmart+ provides sports clubs with a potential revenue source for both the club and its sponsors. He said: “Unlike free to air services such as YouTube, a properly managed online TV channel retains full control over all its content, independent of commercials that might otherwise compete with sponsors’ brands.”

88% of generated revenue from the system goes directly to the club after the paywall and streaming costs. In the first three months of the 2020/21 football calendar, CJP Broadcast says elements of StreamSmart+ generated more than £150,000 of new revenue for clubs in Tier 6 of the Football League. This is anticipated to increase to £500,000 for the season.

Philips says: “The challenge for clubs is that they know football, turnstiles and merchandise shop sales. Moving to an online global platform is not written into the genetics of the lower league clubs so is rarely considered as viable by the club owners. Given the challenges Covid-19 presented in 2020 and may do in the future, StreamSmart+ opens up the opportunity for clubs to own and operate VOD and live streaming pay-per-view services, even at the lower echelons of sports.”

Leave a Reply