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Pure ETCR to reach over 250 million viewers in Eurosport partnership

By 14th January 2021 No Comments

The deal will see the racing series shown in more than 75 countries and territories

Pure ETCR has reached a deal with Eurosport to show the competition in over 75 countries and territories.

The electric racing series will use the most powerful touring cars ever built, reaching 500kW peak power – the equivalent of 670bhp. It gets underway in May of this year, and will now be able to reach a broad audience.

The partnership with Discovery’s Eurosport channels means that more than 250 million viewers will have access to Pure ETCR, across Europe, Asia, Africa and the Middle East. It joins other motorsport, such as Formula E, WTCR, and Le Mans, on the channel.

In addition to linear TV, Eurosport will also be available through streaming platform discovery+ in the Nordics, Italy, Spain, Germany, the UK, Ireland, the Netherlands, Portugal, Romania, Czech Republic, Greece, Turkey, Hungary and Iceland. Eurosport president Andrew Georgiou has alread pointed to sport as a major part of the platform.

In addition to airing the competition, Eurosport has agreed to help promote Pure ETCR through its sports production expertise, channels and platforms – attempting to grow the popularity of the sport in its inaugural season.

François Ribeiro, head of Eurosport events, the Pure ETCR promoter, said: “Eurosport’s commitment to increasing the visibility of electric racing has been clear since it first broadcast Formula E in 2014, and with this exciting announcement for PURE ETCR, motorsport fans across the world can be assured of a top-quality level of coverage that will help them grow closer to the series and see the most exciting and engaging stories develop across the season.

“The comprehensive package of traditional broadcasting and digital streaming, increasingly via discovery+, will help us to deliver enormous international value to our fans, competitors and stakeholders.”

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