He joins from SailGP, where he built up the sport’s media and marketing team responsible for broadcast production and media rights sales.
Tim Godfrey has joined the Professional Triathletes Organisation (PTO) in the newly created role of chief marketing officer, where he will be responsible for heading the organisation’s global media and marketing strategy.
Godfrey joins from SailGP, which he joined at the beginning of its inaugural season. At SailGP, he hired and scaled up a new media and marketing team responsible for broadcast production, media rights sales, non-live content, digital and social and branding and promotion that delivered transformative media impact and value in its first season.
His CV also includes high-profile positions as director of sports partnerships at ITN Productions and head of media at FIA Formula E, where he was a key member of the original series launch team.
While with Formula E, he created and executed the media strategy across media rights, broadcast, digital, data, content creation and distribution.
In his new role at the PTO, Godfrey will oversee all media and marketing initiatives, with an immediate focus on the first edition of the much-anticipated Collins Cup. He will report directly to CEO, Sam Renouf.
The PTO is a not-for-profit entity consisting of professional triathletes that is aimed at helping the sport grow and thrive.
Renouf said: “We are excited to have Tim come on board as the PTO’s first chief marketing officer. He has an excellent track record of working for internationally renowned sports media organisations. In his new position at the PTO, Tim will be responsible for promoting triathlon on a global scale to the next generation of fans and attracting new audiences through innovative content, storytelling and a best-in-class broadcast product.”
Having established the PTO with our inaugural event, the PTO 2020 Championship at CHALLENGEDAYTONA, we are ready to take the sport to the next level with Tim’s expertise and talents.”
Godfrey added: “I am delighted to have the opportunity to be joining the PTO at such an exciting time for the organisation and the sport. Since speaking to Sam and the rest of the PTO leadership, I quickly came to see the huge potential. I look forward to shaping the future of the company alongside Sam and the team. It is evident that triathlon has a massive opportunity to consolidate and grow its fan base, create a consistent, fan-focused media proposition centred around major events and compelling athlete storytelling.”