The partnership enables Extreme E races to reach audiences across the globe.
Extreme E has announced it’s working with Red Bee Media to enable the global broadcast and streaming of Extreme E events.
Extreme E is to use Red Bee’s OTT platform for global live streaming on Extreme E’s website and other digital assets.
Red Bee Media is also providing Extreme E with satellite distribution to major broadcasters around the globe. It will pick up live signals from Extreme E’s production gallery and transmit them through global satellite networks via Red Bee’s distribution hub in Hilversum, Holland.
Furthermore, Red Bee Media will provide a digital distribution hub to transcode and live stream Extreme E’s race content on all its digital platforms.
During the first season of Extreme E, next year, the series will visit five remote locations in Saudi Arabia, Senegal, Greenland, Brazil and Patagonia, all of which have been negatively impacted by the climate crisis. By visiting these locations, the championship looks to highlight these issues and encourage change.
Ali Russell, chief marketing officer at Extreme E, said: “This support from Red Bee Media adds up to Extreme E being able to reach a truly global audience. In line with the championships environmental and sustainability missions, there will be no spectators on site, so it is imperative the broadcast product is right, and shared with as many screens as possible. I’m delighted to be working with Red Bee Media, a company that has a track-record in delivering content far and wide.”
Steve Nylund, CEO, Red Bee Media, added: “Extreme E is a truly inspiring initiative and we’re looking forward to delivering the excitement of the races to global audiences. The forward-thinking spirit and the commitment to a sustainable future is something that Red Bee shares with Extreme E, and we’re happy to be a part of delivering fantastic live media experiences, while increasing awareness about climate change at the same time.”
PICTURED: Driver: Timmy Hansen in the car Odyssey 21 during Extreme E testing in October 2019, in Chateau De Lastours, France. Photographer: Shivraj Gohil