LaLiga expects the FanCam to encourage players to do passionate goal celebrations for fans at home.
LaLiga has introduced a FanCam at both ends of LaLiga stadiums, to enable fans to “get a closer and more personalised experience of player celebrations” while they are unable to attend matches.
The idea is LaLiga players go to the camera to celebrate goals in front of their fans to hopefully create some memorable goal celebrations from matchdays.
During the weekend of its launch, 62% of goals were celebrated in front of the FanCam. LaLiga expects the figure to rise to 100% over the coming matchdays.
LaLiga hopes the FanCam will reintroduce the passionate aspect of player celebrations, which have occasionally been a bit muted due to the lack of fans in the stadiums.
As well as being shown during the live games, videos of each matchday’s best goal celebrations will be shared on LaLiga’s social channels each week. LaLiga will also share them with the players and clubs so that they can use them on their own social media channels.
Melcior Soler, director of LaLiga’s audiovisual department, said: “FanCam is another step towards improving and personalising our audiovisual product. We are going to give fans a much more personal and genuine view of the players, seeing up close how they celebrate their team’s goals.”
PICTURED: Messi in front of the FanCam