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Sports graphics giant AE Live (formerly Alston Elliot) acquires APAC-based Ignite

By 2nd December 2020 No Comments

The acquisition strengthens the company’s presence in Australasia and South East Asia.

AE Live (Formerly AE Graphics, and prior to that Alston Elliot) has acquired APAC-based live sports graphics specialist Ignite (formerly Namadgi Systems). Ignite will now be integrated into the AE Live group.

The move extends AE’s footprint in the APAC region, increasing its operational and creative resources in Australia and New Zealand. It also gives AE a presence in Singapore and Malaysia.

Ignite is one of the leading providers of television graphics and data solutions in APAC. The Ignite brand will be retained to act as a global creative agency within the AE Live group, to service sports federations and broadcasters.

Nick Baily, CEO of AE Live, said: “We have known and respected Ignite for many years and feel they are a great fit for us at the right time. Their strength as an innovative and creative player is of particular value to us and we look forward to effectively utilising that with our global profile and exposure to some of the world’s biggest events. We are also especially excited by the opportunities that exist in South-East Asia.”

AE Live’s recent projects include host broadcast graphics for the 2019 Rugby and Cricket World Cups, the 2020 WTA Tour, IPL 2020 (pictured) and Amazon Prime Video’s EPL coverage in the UK.

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