The results of a number of sports-related live polls that took place during the Broadcast Sport Tech Innovation Forum 2020 earlier this month.
Broadcast Sport ran a number of polls during the Broadcast Sport Tech Innovation Forum 2020 virtual event on 11-12 November, to find out the viewing habits of the attendees and their thoughts on current sports production trends.
Over the course of the two days, the event, which ran on virtual conferencing platform Hopin, was attended by an audience of around 500 sports production and broadcast leaders.
The poll results offer an interesting insight into how people access sports content; the popularity of esports for the attendees; and their views on the future of sports production.
Three-quarters of respondents believe sports production and distribution will move permanently to web-based online workflows; only a relatively small proportion (22%) watched more esports during lockdown; and an even smaller number (13%) subscribe to a sport-specific OTT platform.
Around 30% of respondents regularly watch sports on Amazon Prime Video, while roughly half the attendees subscribe to Sky Sports, and a similar amount to BT Sport. Most (75%) have seen sports on the BBC Sport website. More than half (60%) enjoyed some of the archive sports re-runs during lockdown.
The full poll results are below.
Do you think sport production and distribution will move permanently to online workflows?
Yes (74%) / No (26%)
When would you feel comfortable attending live events again in 2021?
January-March 2021 (40%) / April-June 2021 (43%) / July-September 2021 (10%) / October-December 2021 (7%)
Do you subscribe to Sky Sports?
Yes (49%) / No (51%)
Do you subscribe to BT Sport?
Yes (48%) / No (52%)
Do you regularly watch sports on Amazon Prime?
Yes (30%) / No (70.0%)
Have you watched content on BBC Sport’s website?
Yes (75%) / No (25.0%)
Do you subscribe to any sports-specific direct-to-consumer platforms such as GolfTV, TennisTV, SquashTV, Motorsport.tv etc?
Yes (13%) / No (87%)
Did you enjoy any of the sports archive re-runs (such as the London 2012 Olympics and Wimbledon) on TV during lockdown?
Yes (60%) / No (40%)
Did you watch more esports while live sports were cancelled during early lockdown?
Yes (22%) / No (78%)
Would you like to see more esports on linear/traditional TV?
Yes (29%) / No (33%) / Maybe (38%)