BroadcastTech Innovation

Extreme E enhances environmental reputation with cloud-based distribution

By 24th November 2020 No Comments

The competition is working with Base Media Cloud and Veritone to create a cloud-native storage and content distribution platform

Speaking at the Broadcast Sport Tech Innovation Forum, Extreme E head of broadcast and technology, Dave Adey, Base Media Cloud managing director Ben Foakes, and Veritone senior director, customer solutions, David Candler, have explained how they’ve worked together to deliver a cloud-based content distribution system and remote broadcast workflow for the competition.

Adey explained the importance of this work: “Our TV compound needs to be self-sufficient. Everything will be back hauled to a production gallery in London, with track-side equipment at a minimum”.

“The ability to search, view and download, not only for us but for rights holders and media partners, is vital – so Base and Veritone are a 101 for us, it’s the building blocks for what we need.”

Both of these systems help Extreme E to achieve its environmental aims, with less equipment at the endangered sites where races take place and fewer resources used in terms of servers and electricity.

Candler said: “We’re environmentally aware… working with public cloud infrastructures with fewer servers used, less electricity consumption, architectures designed at scale for efficient energy use, etc.”

Foakes said of the BASE Media Cloud’s platform capabilities: “In addition to storage, file transfer and distribution – in the future you can do things like remote editing, spring up branded channels, automate distributing workflows.”

Candler added on Veritone Digital Media Hub’s capabilities: “Multiple production companies and partners can co-ordinate upload and we can standardise media delivery…plus provide instant access to the key stakeholders or rights holders across the world.”

Extreme E is set to launch next year, with the first race taking place in Al-‘Ula, Saudi Arabia in March.

 

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