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HBA Media secures global distribution for Melbourne Cup

By 30th October 2020 No Comments

It will be the first time that the horse racing event is on a number of major networks

HBA Media will distribute an the Lexus Melbourne Cup across all continents, with it appearing on a number of major networks for the first time on 3 November.

Eurosport India (India), Supersport (Africa), Polsat (Poland), Movistar (Spain), Sport Deutschland (Germany) and beIN SPORTS (Turkey) are among those to show the Australian horse racing event for the first time.

In the UK and Ireland, Sky Sports will be showing the race. Match TV (Russia), Silknet (Georgia) and Equidia (France), add to the channels airing it across Europe.

In addition, DMI (Dubai) and ADM (Abu Dhabi), ESPN Latin-America (Latam and Caribbean), SportsMax (Caribbean), Wuhan TV/Shanghai TV/Beijing TV (China) and Fiji TV (Fiji) help to bring the global territories to over 120.

For the first time, a one-hour preview programme will also be distributed to broadcasters – in an attempt to grow the footprint of the event.

Executive general manager of commercial operations at the Victoria Racing Club, Nick Addison, said: “Once again, the Lexus Melbourne Cup has successfully attracted a cracking field of international contenders and entertainment sensations befitting the 160th running of this event.

“HBA Media has worked closely with the VRC, to ensure that our brand and raceday retains a strong global platform.”

CEO of HBA Media, Henry Birtles, added: “We are thrilled to have again secured a vast global distribution footprint for the Lexus Melbourne Cup.

“This year’s event represents our seventh year working hand-in-hand with the VRC to ensure that the race that stops a nation, is seen by a multitude of others.

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