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AIA and Dugout partner for new Tottenham content series

By 28th October 2020 No Comments

The series will feature Spurs stars such as Harry Kane and Dele Alli

Insurance and finance company AIA is working with Dugout to produce a new series of content featuring Tottenham Hotspur’s players.

Also the club’s shirt sponsor, AIA is using the ‘Every Team Needs’ content to support its campaign to help people live ‘Healthier, Longer, Better Lives’.

Dugout is helping with production, as well as distributing the branded content via its network of premium publishers in China and ASEAN. Dedicated AIA channels on the Dugout app and Dugout.com are also showing the first clips.

Harry Kane and Dele Alli star in the first two editions, with more Spurs footballers expected to be seen in later clips.

Director of football initiatives at AIA, Adrian New, said: “This content series is the latest activation of our partnership with Tottenham Hotspur FC and aims to bring to life the key values of AIA’s ‘Healthier, Longer, Better Lives’ brand positioning. Our partnership with Dugout allows us to directly reach an engaged audience with exclusive, high-quality video content that ensures we continue to help improve the health and well-being of people across Asia.”

Mark McFarlane, GM APAC at Dugout, added: “We’re delighted that we’ve been able to produce this compelling content under some challenging circumstances and look forward to sharing with football audiences throughout ASEAN and China via our network of premium publishers.”

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