The boxer has teamed up with PR company SoapBox London (which also represents Joshua) to create the production house.
PICTURED (L-R): Freddie Cunningham, Andy Bell, Anthony Joshua, Rowan Wilkinson
Anthony Joshua has teamed up with sports PR and content specialist SoapBox London to launch content studio and production house, SBX Studios.
SBX Studios will develop and produce long-from sports and entertainment documentaries; brand campaigns; YouTube channels; live event content creation; and podcasts. It is also the custodian of Anthony Joshua’s archive of largely unseen behind-the-scenes content, dating back to his professional debut in 2013.
The company is an extension of the production services SoapBox London already offers for brands including DAZN, Hugo Boss, Turkish Airlines and Matchroom. SoapBox London also runs YouTube channels for many high-profile athletes.
SBX Studios will be run by the leadership teams from SoapBox London as well as sports management company 258 MGT. The team includes 258 MGT managing director Freddie Cunningham; SBX Studios managing partners Andy Bell and Rowan Wilkinson; and Anthony Joshua.
Joshua said: “I have worked with Andy, Rowan and the team for a long time and seen first-hand the quality of output. They have a great knowledge of the industry and I have no doubt we will be able to grow SBX Studios into the industry’s biggest and most respected production house. Aside from my own personal content projects, I am really excited to follow the stories of other athletes and help them gain mass exposure.”
Bell added: “SoapBox London’s core business will always be profile management for athletes and as part of that we have been moving much more into digital content production, so this is an evolution not revolution. We have amassed a network of amazing production specialists and have multiple projects already in development. Having Anthony as a partner is a big statement of intent. We are collectively committed to creating award winning work for our clients.”
Wilkinson said: “Content production has become a core pillar of our PR and social offering at Soapbox over the last few years. SBX Studios gives us the chance to level up the scale of productions and collaboratively work with our wide network of talent to deliver compelling content for both broadcasters and brands.”