The partnership will create productions that will “enable women’s football to shine its brightest.”
Production services specialist Gravity Media has teamed up with newly-formed women’s football company Atalanta Media to create a new women’s football offering.
The new service brings together the best women’s football action from across Europe.
The content is being overseen and driven by Frank Callaghan, director of live programming and production at Gravity Media, and Pete Burton, executive producer. Both are described as “pioneers in the coverage of women’s football in the UK”, and have been RTS and BAFTA nominated.
Gravity Media is providing Atalanta Media with a one-stop-shop production capability, through its production centre in Chiswick, West London, which has dedicated studio, edit and distribution facilities. Atalanta Media is supported the project with seed capital and technology resources by Miami-based investment firm 777 Partners.
The collaboration builds on Gravity Media’s football production portfolio, with credits including the last two FIFA Women’s World Cup and a highlights show for The FA Women’s Super League on the BBC.
Meanwhile, Atalanta Media has production and distribution partnerships with NBC in the USA and DAZN to broadcast FA Women’s Super League action, and is hosting live content on Atafootball.com.
Esmeralda Negron, co-founder and general manager, Atalanta Media, said: “The global quality of women’s football has never been higher. Despite this, awareness and access for fans outside of major tournaments is still low. These significant gaps in exposure and airtime are limiting the sport from realising its potential. Atalanta Media connects leagues, broadcasters, players and fans to deliver unprecedented access and ensure the best women’s football from around the globe can be enjoyed and celebrated year-round.”
Steve Norris, director of production and content at Gravity Media, added: “Gravity Media has put together a production plan that will enable Atalanta Media to achieve its ambitions. This project is a huge challenge, but exactly the kind of work Gravity Media thrives on.”
Hannah Brown, co-founder and advisor, Atalanta Media, said: “Atalanta Media facilitates access to the very best women’s football for fans, broadcasters, sponsors, publishers and influencers to create a virtuous cycle of investment and growth. We are delighted to be working with Gravity Media to create productions that will enable women’s football to shine its brightest – now and for generations of young female footballers to come.”