SailGP to release four-part documentary providing insight into the sport

By 16th September 2020 No Comments

The series will be broadcast in advance of the second season of SailGP next year.

SailGP is releasing a new doc series, SailGP: Racing on the Edge, ahead of its second season, which launches April 2021 in San Francisco.

SailGP: Racing on the Edge interviews the league’s creators, athletes and designers, to enable fans to find out more about the global championship.

The four-part series will be broadcast next year, along with a series of short-form videos that will be released every two weeks on SailGP’s digital channels, beginning on 1 October.

Each episode of SailGP: Racing on the Edge will have a separate theme.

The first is the athletes, episodes two and three will focus on the cutting-edge technology and innovation of the F50 race boats, while the final episode, which will air ahead of the season opener in 2021, focuses on the future of the league.

The series is being produced by Engage Digital Partners, and the distribution rights are being managed by IMG.

A number of international broadcasters have already committed to running the docuseries, including TV3 (Spain), Fox Sports (Australia), Claro (Latin America) and Super Sport (Sub-Saharan Africa).

SailGP CMO Tim Godfrey said: “With a growing focus on creating innovative content, we want to give fans true insight into the league and allow them to witness first-hand what it takes to race at the pinnacle of the sport. Through SailGP: Racing on the Edge, we will provide unparalleled and exclusive access to the athletes – both on and off the racecourse – and fully immerse the audience in SailGP.”

Engage Digital Partners creative director Neil Cole, added: “We are delighted to work with such an innovative brand as SailGP and use our expertise to bring creative storytelling to life in this new content series for SailGP, which has been created to broaden the appeal of the sport.”

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