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OneFootball to broadcast Bundesliga matches for free in Brazil

By 16th September 2020 No Comments

Football app picks up the rights to air the German league to Brazilian football fans.

The 2020/21 season of Bundesliga will be broadcast for free in Brazil exclusively by OneFootball.

The OTT service will broadcast all Bundesliga and Bundesliga 2 games for the next three seasons via the OneFootball app, up to and including the 2022-23 season. It will also air the German Supercup.

As part of the agreement, Bundesliga International retains the option to make one match available to a linear broadcaster in Brazil each matchday.

Through its platform and social media channels, OneFootball reaches more than 70 million viewers.

Lucas von Cranach, CEO and founder of OneFootball, said: “We continue to democratise football. Bringing freely available matches from one of the biggest leagues in the world to Brazil, where football is the most popular sport, is really exciting for us. By energising the traditional sports media landscape and bringing the action directly to Brazilian fans, for free and easily available at their fingertips, we’re another step closer to becoming the ultimate football destination for a new generation.”

Robert Klein, CEO of Bundesliga International, added: “The Bundesliga has long been associated with driving innovation in football and this agreement with OneFootball, in collaboration with [sports agency] Sportfive, reiterates our commitment to utilising technology for the good of fans globally. With the OneFootball app, the Bundesliga is freely available and with highly entertaining football, world class players and more goals per match than any other major European league, this partnership is another step we are taking to reach more fans throughout Brazil.”

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