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Sustainability: Sky Sports awarded Albert certification for football coverage

By 8th September 2020 No Comments

Broadcaster says it’s committed to maintaining its Albert-certified status for all future football seasons.

Sky Sports has revealed that, from the start of the 2020/21 season, all Premier League and EFL matches shown live on Sky Sports will be certified 3-star Albert sustainable.

The Albert certification, which is industry-backed and awarded by BAFTA, goes to productions that meet sustainable credentials that tackle the environmental impact of broadcasting and inspire audiences to act on a more sustainable future.

Over the last year, Sky Sports has expanded its use of remote productions, helping it reduce employee travel and cut its carbon footprint. It has also worked with outside broadcast suppliers, encouraging them to bring in changes such as eliminating single-use plastics. Carbon literacy training has also been offered to all Sky Sports employees.

The Albert certification will be included on Sky Sports’ titles for Premier League, EFL, Carabao Cup and the EFL Trophy from the start of the season (see picture above).

Steve Smith, executive director of content, Sky Sports said: “Seeing the Albert certification stamped on our new season football productions is proud moment for the Sky Sports team. We’ve been working hard to make our live productions more sustainable and it’s is a big achievement on Sky’s overall ambition to be net zero carbon by 2030.”

Tricia Duffy, strategy advisor, BAFTA Albert, added: “It’s fantastic to see Sky setting themselves such ambitious targets. We are all aware of the impact sports production has on the environment but together through the efforts of the Albert Sports Consortium, we are finding ways to reduce our carbon footprint as well as bringing the climate into the conversation on screen too.”

Paul Molnar, director of broadcasting, Premier League, said: “We are delighted that Premier League fixtures broadcast live on Sky will achieve the BAFTA Albert certification. We remain committed to raising awareness of sustainability and this certification is a great way for us to follow on from the positive action delivered through the Sky Ocean Rescue campaign.”

David Baldwin, chief executive, EFL, said: “I would like to congratulate everyone at Sky Sports for taking a leading role in this area. EFL Clubs have worked to improve sustainability measures in recent years and it important that as a League we work with stakeholders to share best practice, continually improve and a make a collective contribution to this issue.”

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