The broadcaster is utilising digital platforms for faster highlights and more Tour de France action than ever before.
Eurosport is covering ‘every minute of every stage of the 2020 Tour de France’ across 75 markets, including new formats and ways to watch (the Eurosport App, Eurosport.com and the GCN app).
Working together with Discovery-owned Global Cycling Network (GCN), Eurosport’s coverage includes on-site reporting by recently retired Bernie Eisel, with Sir Bradley Wiggins and Sean Kelly, four-time winner of the green jersey heading up the UK line-up.
Eurosport’s Grand Tour anchor Orla Chennaoui, British Grand Tour rider Dan Lloyd and former General Manager or MTN-Qhubeka Brian Smith will feature in the Eurosport and GCN daily digital post-race review show.
In addition to Sean Kelly, Rob Hatch, Carlton Kirby and Jonathan Harris-Bass will be providing live race commentary throughout.
On-demand race highlights will be available through the ‘Highlights Factory’. This includes 5-10 minute highlights and long-form highlights via the Eurosport App and GCN App; selected clips across Facebook, Twitter, Snapchat and Instagram; and full stage replays via the GCN app and on Eurosport.com.
Quizzes and polls will also be available via the GCN app, and there will be around 600 localised videos per market through Eurosport.
A post-race review show – The Breakaway – will air daily at 6:30pm across Eurosport Player and GCN app, with in-depth analysis, rider interviews and stage previews. GCN’s Dan Lloyd will front the coverage, with Orla Chennaoui featuring remotely.
Additionally, Eurosport is creating a new season of The Bradley Wiggins Show podcast for the Tour de France.
Wiggins said: “Eurosport is recognised as the ‘Home of Cycling’ across Europe and it’s exciting to be part of the team covering the biggest event in our sport once again this year. Building on last year where I reported live from the heart of the peloton, I’ll be helping to bring cycling fans closer to the action by expanding The Bradley Wiggins Show with daily shows throughout the Tour – ensuring we don’t miss a moment. I’m also looking forward to again working with the talented Eurosport and GCN cycling team on The Breakaway.”
Andrew Georgiou, president, Eurosport and global sports rights and sports marketing solutions, said: “The return of Le Tour is a huge moment for global sport and we’ve been working tirelessly to mark this by enhancing our live and on-demand coverage and storytelling. Eurosport and GCN will see millions of cycling fans across the world take advantage of uninterrupted live and localised coverage while enjoying exciting new formats fronted by the best local experts.”
CAPTION: Egan Bernal of Colombia and Team INEOS Yellow Leader Jersey / Arc De Triomphe / Landscape / Peloton / during the 106th Tour de France 2019, Stage 21. (Photo by Justin Setterfield/Getty Images)