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BT unveils ‘unlimited substitutions’ film to promote Premier League coverage

By 1st September 2020 No Comments

The platform enables football fans to access Premier League games from different providers and switch services whenever required.

BT has launched a TV advert for its ‘unlimited substitutions’ campaign that enables BT TV customers to access all 220 Premier League games in one place (through ‘seamless switching’ between BT Sport, Now TV and Amazon Prime Video).

The film features Marcus Rashford, Trent Alexander-Arnold, Gareth Bale, Carlo Ancelotti and Jamie and Rebekah Vardy (pictured).

The ‘unlimited substitutions’ relates to BT TV viewers being able to customise and adapt their sport packages every month to suit their viewing needs.

The TV spot, which was created by Saatchi & Saatchi, first aired during the FA Community Shield. It was directed by Riff Raff’s Rich Hall.

Dave Stratton, brand and demand generation director at BT, said: “We’re now giving control to our customers to sub on and off BT Sport, Sky Sports (via Now TV) and Amazon Prime Video. We wanted to bring this to life through a fun campaign that shows the games reaction as news of unlimited substitutions spreads through football. Fans can choose the sports packages they want to watch and when they want to watch them.”

CREDITS
Unlimited Substitutions – BT TV
CLIENT: BT – David Stratton, Ed Cracknell, Paul Fellows
ADVERTISING AGENCY: Saatchi & Saatchi
CCO: Guillermo Vega
CREATIVE DIRECTOR: Will John
COPYWRITER: Sam Simmonds
ART DIRECTOR: George Coyle
DESIGNER: Nick Roberts, Emmet O’Shea
PLANNER: Sam Wise
BUSINESS LEAD: Fergus Waddell
ACCOUNT TEAM: Terri Turner, Iona Murray, Stefania Barry
TV PRODUCERS: Charlotte Jude, Sam Robinson
CREATIVE PRODUCERS: Jess Nelson, Jeremy Sharman
MEDIA BUYING AGENCY: Essence
PRODUCTION COMPANY: Riff Raff
DIRECTOR: Rich Hall
EDITOR / EDIT HOUSE: Ben Corfield at Stitch Editing
POST-PRODUCTION COMPANY / VFX: Black Kite Studios
AUDIO POST-PRODUCTION COMPANY: 750MPH

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