The service launches later this year, having been built around Red Bee Media’s managed OTT platform.
Ad-supported, free-to-air 24/7 sports streaming service, SportsTribal TV is set to launch later this year, after setting up on Red Bee Media’s managed OTT platform.
SportsTribal TV is aimed at traditional and non-traditional sports rights owners, niche and micro-niche sports, social creators and sports storytellers. It enables them to turn their video content into professionally managed, 24/7 streaming channels for fans.
Behind-the-scenes, SportsTribal TV is built around Red Bee’s cloud infrastructure and managed OTT platform. It will initially be available on mobile and online and will then roll out across connected TV and streaming platforms.
The service is currently offering early access to this content, via https://www.sportstribal.tv/
Frank Bowe, founder and CEO, SportsTribal TV, said: “There are many sports organisations and content publishers who are having a hard time reaching fans and monetising their valuable and exclusive video content. Either because they can’t attract the attention of big broadcasters or because they don’t have the financial and technical resources to launch a direct-to-consumer OTT offering themselves.
“SportsTribal TV solves this problem by offering marginalised sports, rights owners and digital sports publishers their place at the OTT table, turning new and existing video assets into 24/7 linear streaming channels, distributed on our ad-supported sports TV guide. Our model is based on revenue-sharing and mutual success, with no heavy upfront or running investments for our sports partners.”
Steve Nylund, CEO, Red Bee Media, adds: “The Red Bee managed OTT offering is perfectly suited to support a service like this, bringing high-end viewing experiences and a wide variety of content to sports fans globally, while enabling monetisation of content rights through advertising.”