West Brom partners with StreamAMG to boost WBA TV

By 18th August 2020 No Comments

The Baggies are back in the Premier League and looking to improve their offering to fans

West Bromwich Albion has announced a new partnership with StreamAMG ahead of its return to the Premier League.

From the start of next season, the Baggies will use StreamAMG’s technology to power WBA TV. The D2C offering allows fans access to extra on demand content around the club, both in video and audio form. This includes highlights, training action, and interviews.

Specifically, the Midlands side will be using MediaPlatform to orchestrate live streams and manage on demand content, CloudMatrix to automate on demand video population, as well as the CloudPay platform for its future ability to handle payments via Stripe and PayPal, and manage users and subscribers.

Simon King, chief commercial officer at West Bromwich Albion said: “Streaming and online video have never been more important to us as a way to connect with our supporters, and we’re always looking to improve. StreamAMG were the natural choice to help us make WBA TV bigger and better than ever before.”

Matt McKiernan, chief operations officer at StreamAMG added: “It’s exciting to be part of West Brom’s return to the Premier League. We are pleased to have agreed this long-term partnership and we’re looking forward to working together for years to come.”

The new Premier League season will start later than normal, on 12 September, after the last campaign had to finish late due to the coronavirus crisis. With fans unable to attend stadiums, access to video content is likely to be in high demand.

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