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Eleven Sports and Telenet agree home of Belgian football distribution deal

By 17th August 2020 No Comments

This follows deals with Orange, Proximus, VOO, and Télésat / TV-Vlaanderen for the broadcaster’s channels

Eleven Sports Belgium has agreed a deal with Telenet for its home of Belgian football offering.

Over 750,000 homes in the country will now be able to enjoy the Belgian Pro League on Eleven Sports’ three channels.

The broadcaster reached an agreement with the league back in June, making it the exclusive rights holder for all competitions – 1A, 1B, Women Super League, the Cup league, the Super Cup, and the E-Pro League – for the next five seasons.

Telenet joins Orange, Proximus, VOO, and Télésat / TV-Vlaanderen in having distribution deals with Eleven, after the first campaign of its coverage began earlier this month. Telenet has missed the first weekend of action, but will now have it available to view.

Guillaume Collard, managing director Eleven Sports Belgium and Luxembourg and head of acquisitions for the Eleven group, said: “From the start, our intention was to make Belgian football available to as many supporters as possible. We have succeeded in achieving that goal and delivering on our mission to By The Fans. For the Fans. With 100% linear distribution secured and an extensive and innovative digital network in place, we will be bringing Belgian football to more fans than ever before.”

Jeroen Bronselaer, residential marketing director at Telenet, added: “We realize that we disappointed a lot of customers when we couldn’t offer football last weekend. So we have done everything possible over the past few days to reach an agreement. We are very happy to announce that from today (Friday) all our customers will be able to enjoy Belgian football again.”

Finally, Pierre François, CEO of the Pro League, said: “Today’s agreement between ELEVEN SPORTS and Telenet brings together the three historic rights holders around the Home of Belgian Football project. As an agreement had already been concluded with Orange and TV-Vlaanderen / Telesat, the number of television viewers who will be able to follow Belgian football is increasing considerably.”

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