Mercedes launches dedicated channel

By 5th August 2020 No Comments

It will be the first manufacturer to offer Formula One content on the platform

Mercedes has launched its own dedicated channel on the OTT platform.

The manufacturer joins Ferrari on the service, but will be the first manufacturer to offer Formula One-themed content. Formula E, customer racing, and other automotive projects will also be featured on the new outlet. It is available to the Motorsport Network’s 56 million monthly audience members, with the new Motorsports Studios arm collaborating with Mercedes to bring exclusive content.

Mercedes has access to large archive of coverage, and will be celebrating the start of the channel with a look back on the British Grand Prix through their post-race debrief series. The race saw an exciting finish as Mercedes driver Lewis Hamilton managed to grab the win despite completing the final lap with a punctured tire and Red Bull’s Max Verstappen closing in.

Mercedes are looking to use their 19.5 million strong social media following to boost viewership of their channel. They also received 125 million engagements during the 2019 season.

Commercial director of Mercedes AMG Petronas Formula One Team, Richard Sanders, said of the news: “Working with Motorsport Network will give our fans another destination to enjoy content from across our motorsport programmes, driving additional value and exposure for our ecosystem of partners, and enabling us to share the richness of the Mercedes Motorsport family, from F1 to Formula E to customer racing.”

Motorsport Network’s president James Allen, added: “Storytelling is central to the way brands and OEMs reach their public today and we look forward to co-creating a channel that is a true destination for Mercedes fans.”

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