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Sunset+Vine wins Birmingham 2022 Commonwealth Games contract

By 13th July 2020 No Comments

It will produce 2,000 hours of coverage during the 11 days of the Games, as well as the opening and closing ceremonies.


Sunset+Vine has won the Host Broadcaster contract for the Birmingham 2022 Commonwealth Games.

Birmingham 2022 and CGF Partnerships appointed Sunset+Vine after an international tender process.

It will capture 2,000 hours of TV coverage across 19 sports during the 11 days of the competition (28 July-8 August), for an expected global audience in excess of 1.5 billion.

Sunset+Vine will also produce coverage of the opening and closing ceremonies and create a preview series, support programming, highlights shows and additional short-form content.

There will be a 24/7 Games Channel with the best of each day’s action, and broadcasters will also be supplied with six feeds with a mixture of live and delayed action for broadcast and digital platforms.

On top of this, a state-of-the-art International Broadcast Centre will also be designed, installed and managed by Sunset+Vine.

The contract includes the option to extend coverage to the 2026 and 2030 editions of the Games.

At least 15% of the 1,600 technical and production workforce for the games will come from Birmingham and the West Midlands, having been trained through a Host Broadcast Training Initiative (HBTI) that Sunset+Vine is launching in the area.

The initiative is specifically designed to address the lack of diversity in the creative sector, and will offer a year’s training to 200 young people from the region, with half recruited from underrepresented groups, including the BAME community.

Ian Reid, chief executive officer of Birmingham 2022, said: “Sunset+Vine is internationally renowned for delivering award winning coverage of the biggest sporting events in the world. Working with them guarantees that more coverage of Birmingham 2022 will be made available than any other Commonwealth Games, putting the West Midlands firmly on the global stage and delivering an unforgettable experience for fans.

“I’m also delighted that we’re working with a company that is dedicated to leaving a positive lasting effect on the media industry in the West Midlands by providing jobs and upskilling the future workforce, contributing to our Games mission to help the region grow and succeed.”

Nigel Huddleston, minister for sport, heritage and tourism said: “I’m delighted to see that coverage of Birmingham 2022 will be produced by a UK-based, world leading production company in Sunset+Vine. Their commitment to providing employment and training opportunities in the West Midlands is particularly welcome, and will provide a vital boost to the industry in the region.”

Sunset+Vine CEO Jeff Foulser, added: “The contract award further establishes the company as one of the few worldwide businesses with the creative and technical expertise to handle large scale events. We thank Birmingham 2022 and the CGF Partnerships for placing their trust in us and look forward to delivering best in class production for all broadcast rights holders at the Games.”

David Tippett, head of broadcast at Sunset+Vine, said: “Our aim is to capture the excitement and atmosphere of the biggest sporting event ever to be held in the West Midlands. We’ve built bespoke plans around the latest technology which will showcase the very best sporting performances in front of passionate fans in one of the UK’s most vibrant and diverse regions.”

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