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Salsa Sound brings virtual fans to National Women’s Soccer League

By 6th July 2020 No Comments

Company behind the virtual crowd noise system says it’s simple enough for non-audio professionals to use.

The virtual crowd sound for the National Women’s Soccer League Challenge Cup is being created by Salsa Sound’s Crowd DJ technology.

This creates responsive crowd sound the company says can “easily respond to every event on the field of play in real-time, making more engaging stadium sound for broadcast.”

Crowd DJ blends multiple loops and individual samples constructed from real match recordings.

Salsa says every combination of excitement, applause, booing and whistles can be easily blended and manipulated using a touchscreen interface to respond to events happening on the field of play.

The tech was used during CBS Sports’s coverage.

Salsa Sound director Ben Shirley, said: “It was important to us that Crowd DJ could be operated by anyone with a good understanding of the game, the intuitive multi-touch interface allows even non-audio professionals to rapidly control every nuance of a sports crowd. The detail is important to us, authentic goal sounds and near misses, even the ironic cheers when the away team makes a mistake create a more engaging and enjoyable experience for fans.”

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