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Dugout to live stream behind-the-scenes football and esports content

By 18th June 2020 No Comments

The content provider’s live streams will include pre- and post-match interviews, action from the training ground and off-field activities.

Football content specialist Dugout is launching its first live streaming service.

The company, which is co-owned by a long list of many of the world’s biggest football clubs, is best known for providing ‘club-safe’ archive, behind-the-scenes material to news publishers and football fans.

The branching out to live streaming will build on this, providing live behind-the-scenes and esports content streams to its user base of 90+ global publishers and 350m football fans.

The content includes pre- and post-match interviews, live action from the training ground and off-field activities, as well as live streams from Dugout’s partner clubs, federations and leagues.

Dugout recently made its first live stream, from Manchester City’s esports charity tournament (pictured below), which was broadcast to a global audience through Dugout’s publishing partners, including The Independent, Corriere Dello Sport, WP Media, Tuttosport, Football Tribe and Ole.

Last night, Dugout streamed content from Arsenal’s pre-match build up ahead of their match against Manchester City.

Dugout chairman and co-founder, Elliot Richardson, said: “We have been looking to launch our live stream offering for some time and we believe now is the perfect opportunity, bringing fans closer to the on-field action. Whether this is live-footage of clubs training or clips from players’ daily lives off the pitch, we will be working closely with our clubs and publishing partners to share a new and innovative live broadcast offering.

“Esports continues to command increasing amounts of popularity with engagement rates rapidly increasing and this is an area we will be expanding through our new live-stream offering. Our launch event with Manchester City was streamed by millions globally and justified our decision to introduce a new innovative aspect to our business.”

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