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Eurosport agrees seven-year deal to screen superbike series

By 10th June 2020 No Comments

Broadcaster renews deal with British superbike event it’s been showing live since 2008.

Eurosport has renewed its media partnership with the Bennetts British Superbike Championship to show exclusive live coverage from the event.

It has agreed a new seven-year deal with rights holders MotorSport Vision Racing, which begins in 2021.

Eurosport will continue to air live coverage of the championship across territories and countries in Europe, and the Asia-Pacific, Middle East and Northern Africa regions on both linear TV (including free-to-air on Quest) and on digital platforms including Discovery’s MotorTrend D2C motorsport app.

Eurosport president Andrew Georgiou, said: “In securing rights to the British Superbike Championship in Eurosport’s key markets and territories, Discovery is once again underlining its ability to offer a single partnership that brings together unrivalled expertise and opportunity in global distribution, all-platform live production and promotional infrastructure to create a valuable offering to motorsports fans throughout the world.”

Stuart Higgs, MotorSport Vision Racing series director, added: “To confirm this agreement within the very turbulent period we are all experiencing as a result of the Covid-19 pandemic is a tremendous statement of confidence for the BSB Championship, reaffirming it as one of most recognised and appreciated motorsports series in the world.

“Eurosport have been with us from day one of this most recent era of the championship, and now as part of the broader Discovery Group with access to their multiple platforms we can continue to grow our audience both in the UK and internationally. I am particularly pleased to improve our free-to-air offering with a selection of live events together with highlights from all rounds on Quest.”

The 2020 Bennetts British Superbikes Championship season is provisionally scheduled for 7-9 August at Donington Park circuit.

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