Tech company expands in Spain to support work on virtual advertising for LaLiga and FC Barcelona.
Virtual advertising tech company Supponor is opening an office in Barcelona, Spain.
It follows the expansion of the company’s agreement to work with Mediapro on virtual advertising boards for live LaLiga games, and a long-term agreement with FC Barcelona (pictured above).
Supponor’s virtual advertising uses perimeter LED systems supplied by TGI and operated by Mediapro. It enables FC Barcelona, Atletico Madrid, Real Madrid, and RCD Espanyol de Barcelona matches to deliver multi-feed virtual LED perimeter and virtual camera carpet graphics.
The company’s Barcelona office will be headed up by Casper Siewertsen and Ben Arnold. Siewertsen joins Supponor from FC Barcelona, while Arnold joins from Mediapro.
Supponor CEO James B Gambrell, said: “The opening of the office in Barcelona demonstrates our commitment to our clients and partners in Spain. Despite the uncertainty caused by Covid-19, Supponor continues to invest to support growth in the Spanish market to support further European expansion and as the foundation for our larger growth ambitions in the Spanish speaking world.”
Siewertsen added: “The importance of Supponor’s successful commercial deployment in Spain with Mediapro, its long term broadcast production and rights partner, along with FC Barcelona, underpins LaLiga’s importance as a global reference for innovation in virtual advertising and Supponor’s proven technology leadership with key industry players in Europe and around the world.”