Live football in the K League begin again tomorrow.
Optus Sport has picked up the Australian rights to South Korea’s top division of football, K League.
It’s the second major Asian football win for Optus Sport following its acquisition of J.League rights for Australia earlier this year.
The K League is one of the first to return to live sports following the Covid-19 crisis, with the season scheduled to kick off tomorrow (Friday, 8 May).
Optus Sport will air two matches live and on demand from every round of the K League 1 division.
Richard Bayliss, director of Sport, Optus Sport, says: “I know I’m not the only one who’s been staring longingly out the window waiting for live sport to return, so to bring the K League to viewers in such a friendly time zone from this weekend is something we’re really excited about. In light of COVID-19, we have faith in South Korea’s capability to start the K League while respecting societal requirements to keep players and the wider community safe.”
In lieu of live sports during the pandemic, Optus Sport has been running replays of classic matches, live trivia, and magazine shows. It has 820,000 subscribers in Australia.