Broadcast

BT Sport offers customers bill credit or NHS donations

By 31st March 2020 No Comments

Competitor Sky Sports has let customers pause their subscriptions during the break in sport

BT is allowing customers to either claim a month’s credit or donate their subscriptions to its BT Sport service.

With the vast majority of sporting events postponed during the coronavirus crisis, the broadcaster has been left to fill its schedule with documentaries, original content, and archive footage.

This has left many subscribers looking to cancel or change their plans due to the lack of live matches. A particularly big miss has been the Premier League, which is currently suspended until 30 April but is expected to extend that date.

As a result, the company is now following in the footsteps of its main competitor, Sky, and allowing customers to change their subscriptions. While Sky is letting consumers ‘pause’ their sports plan, BT customers can either claim a bill credit for one month of BT Sport or choose to donate the subscription to the NHS Charities Together Covid-19 Urgent Appeal.

Either of these options can be chosen here.

Sport broadcasters have been hit hard by the postponements to events worldwide. In response to the lack of traditional content, there have been a number of strategies put in place. While in the UK archive footage and original content has been a popular answer, in the US, Fox Sports has begun to cover esports more itensely.

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