The racing series has turned to esports while its races are postponed due to the coronavirus crisis
Formula One has built on its esports offering by creating #ChallengeLando – an opportunity to race against McLaren driver Lando Norris.
Norris has a popular channel on streaming site Twitch, which saw him break the record for the most concurrent viewers for F1 on the platform earlier this month – with 70,000 tuning in. This event may be an attempt to use that popularity while the sport is unable to draw viewers with live races.
The event will be taking place on Sunday, at 8pm, and will be streamed on F1.com, its official YouTube and Facebook channels, and Twitch. There are four challenges facing Norris, who won’t know who he is racing against until he begins each one. His success will be measured by 15 points that are up for grabs if he completes the tasks.
Members of the public can join the final task, entering below to have a chance to race the F1 star.
You vs @LandoNorris ⚔️
— Formula 1 (@F1) March 27, 2020
Formula One has looked to esports to fill the gap while actual races are unable to go ahead due to the coronavirus crisis. It has created the F1 Esports Virtual Grand Prix that takes place when the suspended races would have otherwise been going ahead, and involves both drivers and other stars.