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Pico reveals AI viewer interaction system for Israeli broadcaster

By 11th March 2020 No Comments

It is hoping to identify fans for future use

Sport technology company Pico has revealed its AI fan interaction system currently in use by the Israeli Sports Channel (Sport 5) and used by KAN 11, the Israeli public channel for the 2018 World Cup games.

Pico has supplied AI technology to the TV channel for the past five months to add interaction with fans in live broadcasts – which include Israeli leagues and the Champions League – having formerly supplied it to KAN 11.

They are now aiming to identify people who support certain clubs for marketing and other purposes.

Fans are asked to send the word ‘best’ via Facebook Messenger to vote on their choice for man of the match or other questions and potentially win a prize.

This is used before advertising breaks, and once a supporter interacts with the AI system it can keep them in its system. In the future it then can ask further questions to identify their favoured clubs, items, etc. Identifying fans allows for more targeted and personalised marketing and advertising.

This AI is also being used by sports teams such as the Nashville Predators ice hockey team, and others in the NBA, NFL, and Bundesliga in similar ways. After eight weeks of work with the Predators, Pico was able to segment 10,000 fans, going on to offer last-minute match tickets to the most likely to buy them.

JT Louviere, senior director of business strategy at the Nashville Predators, said of the tech: “It’s a process that’s quantifiable and actionable across both our sales and marketing initiatives to progressively advance our business.”

Image & Video: Taken from KAN 11 – Israel’s public channel

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