Tech Innovation

Dorna Sports and LaLiga team for anti-piracy fight

By 4th February 2020 No Comments

MotoGP rights holder to use LaLiga’s anti-piracy services

MotoGP and the WorldSBK superbike championship rights holder Dorna Sports has struck a deal with Spanish football’s LaLiga to use its anti-piracy services.

LaLiga’s content protection department will use its anti-piracy tools to monitor and eliminate illegal MotoGP and WorldSBK audiovisual content hosted on social networks, digital platforms and mobile apps.

Fake profiles that make fraudulent use of the logotype and name of Madrid-based Dorna Sports will also be monitored and eliminated, as well as those pertaining to Dorna’s competitions.

In addition, LaLiga’s human, technical and legal resources will be used to monitor and de-index those pages that illegally publish Dorna Sports content from search engines.

The tools created by the LaLiga technological content protection team also allow the tracking, pursuit and compilation of legal evidence in order to fight illegal transmissions via IPTV and cardsharing.

Javier Tebas, president of LaLiga said: “With this alliance, LaLiga extends its commitment to fighting audiovisual piracy. Joining with Dorna Sports motivates us to keep working to protect competitions’ audiovisual value. Fighting against piracy is a top priority for LaLiga and we’ll continue to invest in technical tools and human resources to keep advancing in this field.”

Manel Arroyo, managing director of Dorna Sports added: “The signing of this agreement between LaLiga and Dorna Sports shows our complete commitment to the fight against piracy. The protection of audiovisual rights is and always has been of utmost importance for us because, due to the exclusive and attractive nature of the content we produce, it suffers much more from the consequences of piracy.”

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